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In the business-to-business world, understanding who you're targeting helps you improve messaging. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to include in yo

Business services are the core of how companies stay competitive in today’s market. Understanding the types and value of business services can help you make better decisions. What Are Business Services?Business services refer to professional solutions offered by individuals or firms to help other companies stay efficient. Examples include: - Fina